Alpha Group is China’s largest toy producer of hardline toys, creator of animation for TV / broadcasters and OEM partner to leading companies including Disney and Bandai. Alpha is well established in Asia markets with exciting plans now set to offer excellent product innovation and customer value to European markets.

Alpha markets product under the Auldey brand of its own manufactured range of Race Tin® Licensed & Proprietary radio controlled cars, SkyRover ® Helicopters & Auby® Infant products. In addition The Group is a leader in cartoon animation to global markets.

Alpha joins Import Services’ portfolio of toy and gift clients. The agreement with Import Services will facilitate the distribution of Alpha product to the UK market by providing inbound transport, customs clearance, storage, high volume order processing, pre-retailing services and outbound distribution to Alpha’s UK customers.

lpha’s Managing Director Europe, Andrew Dickson commented “The strength and momentum of our brand makes the timing right for our launch into Europe underpinned by a logistics provider with real distribution knowledge and experience; this combined with their web enabled systems and compelling port based logistics model, makes Import Services a great partner for us”.

Import Services’ Client Services Director, Mike Thomas commented “We are thrilled to be working with Alpha Animation; this endorsement from China’s largest Toy producer specifically recognises the business edge gained from Import Services in serving their retail customers”.

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“Our previous experience with other logistics firms made us focus upon the importance of finding a contractor with a management team which can maintain a true ‘hands on’ approach”.

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Mike Weiss

Operations Manager, Melissa & Doug

“Our decision to work with Import Services is based on their impressive knowledge of UK retail logistics which, combined with web enabled systems and their port-centric location in Southampton, presented us with a compelling business case”.

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Mark Hyndman

Alpha Animation

‘The strength of our relationship with Import Services is based on their information systems.’

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Jon More

Learning Resources

“You have provided us with a robust start to the year with the consistent shipping of high numbers, your output was hard, fast and relentless, thank you very much.”

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Darren Runnette

Art Marketing

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